Isaia was established in Naples in the 1920s thanks to the insight of Enrico Isaia, the forerunner of the family of the same name, who opened a store that sold the finest fabric to the most renowned tailor's shops in the city. In 1957 brothers Enrico, Rosario and Corrado Isaia moved their business to Casalnuovo, a town just outside Naples, where half of the inhabitants were professional tailors. In just one decade Isaia became a full-fledged sartorial company producing the finest clothing. In the early 1980s a process of industrialization and internationalization began that led to the foreign distribution of the product as well. Nowadays Isaia is managed by the family's third generation. The brand's success is due to its capacity to reinterpret the concept of history and tradition, while constantly performing research into style and ever-new models. After it inaugurated its first flagship store in Milan in 2009 Isaia intends to bring to term an important development plan that comprises the opening of 30 new single-brand stores in China over the next decade.