Founded in Rome in 1884 by the Greek silversmith Sotirio Bulgari as a single jewerly boutique, Bulgari acquired its definitive international visibility during the period of the "Dolce Vita," when the Bulgari store on Via Condotti became the favorite haunt for an international elite made up of artists, actors and writers. Over the years, Bulgari's style in jewelry has become increasingly distinctive, recognizable and appreciated. The Bulgari's family's success and pioneering spirit led the company to evolve in the luxury sector, with a portfolio of products that range from jewelry to watches to accessories, perfumes and, lastly, hotels. The sense of volume, the elegance of the motifs reminiscent of classical art and architecture as the precious legacy of the brand's Greek and Roman roots, together with bold chromatic combinations, have become the iconic features of all Bulgari's creations.