Famous for the production of cashmere clothing, Brunello Cucinelli invented colorful cashmere when the market was still largely based on beige and gray tones. He says that his company is an "Impresa Umanistica" (Humanistic Enterprise), a company, that is, whose creed is "to go beyond profit and to reinvest so as to improve the life of the worker, to valorize and recover beauty in the world." His is an "ethical capitalism" that has transformed the brand into a case study. In 1985 Cucinelli purchased a fourteenth-century castle in Solomeo, an ancient hamlet not far from Perugia, and moved his business there. Located in Solomeo are the offices, workshops, cafeteria and the Foundation, with a staff of 700 people.