On its 20th anniversary, Fondazione Altagamma presents ALTAGAMMA – ITALIAN CONTEMPORARY EXCELLENCE, a photographic project to recount the values that have enabled the assertion of Italian top of the range in the world, and the relevant companies, through the language of images. The art of knowing how to do and to think, sense of beauty, connection with the territory, culture, ability to excel in the world, talents, craftsmanship and technology, innovation and creativity, style and the art of living - Altagamma’s challenge is to represent the values of Italian quality products which have ordained their success.
ALTAGAMMA - ITALIAN CONTEMPORARY EXCELLENCE is a collection of snapshots by a new generation of reporters whose unconditioned, and not didactic, gaze was given the task of giving a new point of view on the excellence of the companies which are part of it. Ten Italian photographers created a mosaic that exalts ‘the beautiful, the good and the well-made’ of companies through eyes untamed by habit and still able to astonish.
The project, arranged by Cristina Morozzi, has two parallel developments. One is the publication of a book of photographs, edited by Rizzoli, in bookshops from the end of October, created with the Contrasto reporters Lorenzo Cicconi Massi, Daniele Dainelli, Nicolò Degiorgis, Simona Ghizzoni, Martino Lombezzi, Alex Majoli, Paolo Pellegrin, Lorenzo Pesce, Marta Sarlo and Massimo Siragusa while the other is an itinerant exhibition with a selection of 65 photos.
The Opening of the Exhibition at the Triennale Design Museum in Milan took place on December 12, 2012. Set up by Migliore&Servetto, soundtrack by DJ Lele Sacchi.