Gimmo Etro's love of culture and all things beautiful has always animated his research since his entrepreneurial adventure began in 1968, an adventure that paved the way to the making of the finest fabrics. In 1981 his line of fabrics for interior decor was born. The Paisley pattern of the first collection would eventually become the brand's hallmark. The brand's lifestyle concept was consolidated in 1986 with the introduction of Etro's home accessories and complements collection. The natural offshoot of the company's success was the creation, in the late 1980s, of Etro Profumi, which currently boasts 24 exclusive fragrances and a dedicated boutique. In the 1990s the first ready-to-wear collections for both sexes were introduced. The materials and techniques used as well as special skill at printing have transformed Etro into a unique and inimitable example of the Made in Italy brand.