Alberto Alessi claims the role of artistic mediation in the world of design for his "dream factory" so as to "transform the best expressions of creativity into objects capable of touching the heart of the public." Alessi, born in 1921 in Omegna (Verbania) is the company that has summoned the most famous international architects to design tableware, thus creating a vast catalogue of products, "while managing to build an identity in the infinity of multiplicity."