With its more than 185 years of history, Caffarel symbolizes the great tradition of Piedmontese chocolate. The company is famous for having created the first Gianduiotto in Turin in 1865. This is a kind of chocolate candy whose main ingredient is the high-quality hazelnut from the Langhe area that takes its name from Gianduia, a historically popular mask in Turinese tradition. Founded in 1826 by Pierre Paul Caffarel, who transformed a tannery into a chocolate factory, the first ever in Italy, in 1968 the company transferred its production to the modern plant—20,000 square meters—located in Luserna San Giovanni, the founder's native town. Famous for the production of different kinds of chocolate, the company also offers a vast assortment of candies, jelly candies and baked goods.